Fashion Marketing Strategy with Amxander's Jake Chen

Buy for £325

Sign up Now - Starts May 22nd

  • 00Days
  • 00Hours
  • 00Minutes
  • 00Seconds
Sign up Now

The Three Pain Points this course will cover

  • 1. Pricing a new fashion collection, and necessary materials for presenting to wholesale accounts for growth.

  • 2. How to get your collection in front of the right press/publication.

  • 3. How to engage and understand your customers.

Course demographic

  • Fashion company owners who want to market their business effectively.

  • Students looking to apply for undergraduate and postgraduate education courses in fashion/targeting a career in fashion marketing.

  • Fashion marketing workers and career professionals looking to build on their current levels of expertise.

The Learning Curve

  • Expert insight into the world of fashion marketing.

  • Learn how fashion marketing strategy is utilised by leading fashion companies.

  • Implement these process/techniques throughout the process of learning - including a theoretic assessment.

Course structure

  • Theoretical assignment where you create your own marketing strategy in response to a challenge set by Rong Jake Chen.

  • Live video tutorials provided by course tutor.

  • Permanently accessible learning materials that can be downloaded.

  • Quizzes and tests of your learnings during the course.

  • One-to-one online chat with course tutor - to review course learnings.

Course Structure

Introduction

Rong Jake Chen is the founder of two-time Woolmark Prize nominee, Amxander - a successful menswear brand based in Australia. He is also the director for Jonathan Liang, a ready-to-wear womenswear label based in Paris.

Watch him discuss his successful career and achievements to date - and what he hopes you will get from taking this course.

Time: 25 minutes

Live broadcast/video available post broadcast = 1

PDF = 1

1. The Fashion Marketeer in action

Jake on what it takes in order to become a successful marketeer in the fashion industry.

Time: 60 minutes

Live broadcast/video available post broadcast = 1

PDF = 4

Quiz = 1

3. Creating and executing a successful marketing strategy

Jake explains the importance of understanding your market, and what it means for your channels, price and product.

Time: 60 minutes + 15 minutes for questions.

Live broadcast/video available post broadcast = 1

PDF = 6

Quiz = 4

4. Marketing a fashion label online

Time: 90 minutes

Learn how to create an effective online marketing strategy to promote your brand's identity in the digital sphere.

Live broadcast/video available post broadcast = 1

PDF = 4

Quiz = 4

5. Creating your own marketing strategy

In this section, Jake sets you a challenge to come up with your own marketing strategy for a set situation.

Students will be required to submit their own strategy for assessment and feedback from Jake.

Time: 90 minutes + 30 minutes for questions

Live broadcast/video available post broadcast = 1

Exam = 1

Disqus = 1

6. Conclusion

Jakes summarises the learnings of the course.

Time: 60 minutes

Live broadcast/video available post broadcast = 1

PDF = 2

Quiz = 1

Survey = 1

Reading list = 1

Outcome

Pioneers of Fashion Award

All courses attendees will receive Pioneers of Fashion-branded certification, which can be used towards job applications/applications for positions on undergraduate/postgraduate study.

  • Instructor(s)

    Instructor Bio:

    Rong Jake Chen is the founder of two-time Woolmark Prize nominee, Amxander. Based in Australia, Jake is a lecturer in fashion marketing strategy at the Ducere Global Business School in Melbourne, Australia. He is also the director for Jonathan Liang, a ready-to-wear womenswear label based in Paris.

    Jake Chen

    Fashion designer and lecturer in fashion marketing strategy

Lesson Price